The questions surrounding our decision-making process have intrigued scientist for a long time. At a baseline level, it is an interesting discussion on whether we the information we currently have is primary factor, or whether our decision is formed based on personal and general experiences that we went through in the past.
Now, cognitive researchers are turning to heuristics in order to explain the process. It enables us to reach the decision without going through all scenarios, but at the same time, it introduces biases and inevitable errors in the process.
Key Takeaways:
- Although some pundits advocate weighing all possible outcomes to create a balanced decision, it isn’t truly necessary or in some cases optimal.
- Data suggests that weighing all outcomes puts a strain on cognitive resources. This makes the process particularly troubling, if not damaging to older brains.
- Heuristics, which involves using the most recent salient event to inform one’s choice can help in decision-making. It can also lead to bias.
“Every day we are faced with innumerable decisions. Sometimes, our choices are difficult and carry considerable weight for our future: Should I go away to school or stay near home? Am I ready to get married and start a family? Should I leave my job and start a new career?”
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